Marketing Case Problem Solving Essay Example | Topics and Well Written Essays - 750 words

Marketing Case Problem Solving - Essay ExampleThe dips atomic number 18 marketed along with the Frito defines Brand name which is household to other various engaging snack foods and is nationally recognised. thither are a variety of dip flavours and these account for various percentage sales depending on their ordinaryity. veggie dips are popular and are located everywhere in the supermarkets. On the other hand, popularity of cheese dips for spokesperson was in response to growth of Mexican food phenomenon spreading across the country. A close abbreviation of the case study reveals that the current strategy used for marketing dips is a joint effort where they are promoted under the umbrella of Frito Lays brand name which is known across the spectrum and is very popular with the consumers. The dips are not marketed as single entities since these often play an accompaniment role to other meals.The bulk of Frito Lays dips were sold in supermarkets though a smaller percentage was sold by means of small grocery stores, service stations as well as other different hush-hush institutions. Their current sales and distribution strategy is time consuming where the sales person/distributor payoff perform all the tasks from unloading to packing the shelve as well as approving in store merchandising. The marketing strategy was product oriented which was also innovative. The merchandising location next to salty snacks is another marketing strategy that is employed by Frito Lays Dips. For most part, dips are jointly promoted together with Frito Lay snacks as these are complimentary products.In most cases, dips are not consumed entirely but they often go along with another meal or as desert later a meal. Aggressive marketing of these as single entities can be costly and can turn out in the loss of customers since they may end up being confused as a result of the numerous varieties of dips on offer. Whilst it cannot be ascertained which is more popular between chi p and vegetable